We help brands get decision-fit®. Decision-fit organisations make better decisions, commit to actions and create tangible value from these decisions. We work with brands like Sky, Macmillan, The Economist and Heathrow.
We work with our clients to gather and assimilate meaningful insight, facilitate business-critical decisions, design decision-making processes and improve organisational decision-making effectiveness.
We've spent more than twenty years understanding decision-making, both in terms of how consumers decide between products and brands, and in helping major organisations decide on and implement strategies and developments. OKO was born out of a desire to create meaningful change by using this expertise to help organisations improve their decision-fitness: to make better decisions which consistently lead to better outcomes.
The world is uncertain: political, economic, environmental, social and technological change contribute to a high degree of unpredictability and perceived risk. Now more than ever, organisations thrive and survive on the basis of the quality of their decision-making.
OKO's Decision Track, based on our decades of experience, is at the core of everything we do. It provides a structure for decisions - whether these are made by individuals or teams - to act as the fundamental building blocks for successful strategy. We apply our Decision Track flexibly across sectors and different sizes of organisation in practical projects, as well as teaching its application via our own training and through our relationship with Lancaster University, the UK's number one business school.
We work with our clients for the long-term, building on the strength of our tools and approach as well as our personal relationships. This means we continue to grow and improve, new clients want to work with us, and existing clients come back again and again. And it's why over the last three years, our client base has grown from 2 to more then 20 brands.
Our decision-making framework underpins everything that we do. It's a flexible approach based on decades of insight and consulting experience, which improves decision-making success.
Click Orientation, Knowledge or Outcomes below to watch a short video and learn more.
Our array of tools designed to aid effective decision-making, including decision-profiling, root cause analysis, force field analysis, bias identification and eradication, objectifying decisions, insight gathering, identifying and evaluating options and coalescing on decisions.
Internal, customer and market research – from ethnography and in-depth qualitative research to advanced quantitative research and analysis – to derive insight that supports evidence-based decisions.
Face-to-face and virtual workshops designed to help teams collaborate around the decision-making process.
Advice, building decision-making approaches, structures and processes and ensuring that decisions lead to tangible action and value for your organisation.
Embedding our approaches and tools within your organisation.
An industry-recognised expert in decision-making – built out of 23 years working as a consultant – and guest lecturer and course consultant at Lancaster University Management School.
A retail and F&B expert with 30 years’ experience in business, including 27 years at Tesco across an array of functions including Brand, Marketing and Property Strategy.
A qualitative research specialist with over 15 years experience working across a vast array of clients in consumer, finance, business, automotive and retail.
A consultant and coach with 22 years’, global experience in culture change and commercial business management, including at Shell and the CAA.
A senior strategist with 21 years as an internal and external analyst and consultant, including at Ovum and Datamonitor, and working on major innovations in the US for BT.
An insight specialist with 24 years’ experience in client-side and agency roles in business, professional and consumer markets in the UK and internationally.
A research expert with more than 20 years’ experience in client-side and agency roles in aerospace, agriculture, social care, science & technology, banking and retail.