OKO

Hands
2ND SEPTEMBER 2018 / JEREMY RIX

Macmillan: A Coaching Approach

Macmillan planned to launch a new brand strategy and identity that would define its purpose for the next decade. ‘Life with Cancer’, launched in May 2017, began re-positioning Macmillan as a brand that stands for quality of life, despite cancer. This theme would be further developed in the new brand identity.

We are hugely proud of our partnership with Macmillan. In this case, we worked on an iterative programme, in collaboration with Macmillan and VCCP – their creative agency – to underpin decisions about the way forward. Key was to take into consideration complex organisational dynamics – a whole range of interested stakeholders with varying perspectives and priorities – whilst building a shared vision for future brand direction.

"OKO's coaching approach was really helpful and different from what I’ve experienced from other agencies. There were some key points where they asked how we felt about the process and progress, and I think that’s a really important question to ask. These supportive, wider, relationshipbuilding conversations were really useful. It showed they understood the organisation, and had a real feel for the dynamics."

Georgina King, Senior Brand Advertising Manager, Macmillan Cancer Support

Back to blog index

They're saying

Get in touch

Phone

01428 656 072

Email

hello@engageoko.com

OKO

Longdene House

Hedgehog Lane

Hasslemere

GU27 2PH

By Car

30 minutes to the M25 via A3

By Train

52 minutes to London Waterloo

(8 mins from Hasslemere Station)