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29TH SEPTEMBER 2018 / Simon Taylor

Greene King: Pub Estate Strategy

We're very excited to be working with Greene King on the development of their pub estate strategy. The business has a rich history – having been established in 1799 – in brewing beer and running pubs. It operates a diverse estate across a range of brands, including Greene King Locals, Farmhouse Inns, Chef & Brewer, Hungry Horse and Wacky Warehouse. We’re working alongside internal experts and Experian to enable the business to make decisions about how to segment its estate for maximum operational efficiency and customer satisfaction.

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