Services
We help clients in B2C and B2B markets put customers at the centre of their business strategy
Insight +
Consulting
+ Proposition definition
& development
+ Growth & competitor
strategy
+ Brand strategy
+ Innovation & NPD
+ Retail category strategy
+ Customer experience
Training +
Development
+ Proposition development
+ Insight-led change
management
+ Customer-centric product
management
+ Insight-driven innovation
+ Creative thinking
+ Effective collaboration
Clients:
Clients Clients
Approach
Our flexible framework and array of expert tools ensure we deliver consistent, commercially valuable results
Workflow Diagram Workflow Diagram
Toolkit
Insight
Ethnography
+ First person
+ In-life
+ Reflective self
+ Social groups
Research
+ 3D interviewing
+ Customer workshops
+ Quantitative research
+ Social foraging
Analysis
+ Opportunity mapping
+ Thematic analysis
+ Advanced analytics
Strategy
Ideation
+ Co-creation
+ Creative Thinking
Commercialisation
+ Proposition definition
+ Brand purpose
+ Innovation kit
+ Customer experience
+ Category strategy
Action
+ Action planning
+ Effective collaboration